Broadcasts: how to prepare and send one without getting banned

What you need to know

• A broadcast can only go out through already-connected channels — before setting up the audience, make sure the channel you need shows Connected.
• For WhatsApp Business, a broadcast outside the 24-hour messaging window needs an approved template — free-form text doesn't work the way it does on personal WhatsApp or Telegram.
• Launching a broadcast is irreversible — there's no way to undo delivery to recipients the message has already reached.

The five wizard steps

1. Channels

Pick one or several connected channels the broadcast will go through. If a recipient is reachable on more than one of the selected channels, AISAR sends through just one of them rather than duplicating the message.

2. Audience

There are three ways to define the recipients:

• Segment — contacts automatically selected by conditions (a tag or a funnel stage, for example).
• Manual — specific contacts picked from the list, or phone numbers entered directly.
• Mixed — a segment with individual contacts added to or excluded from it on top.

This step also shows an estimate of the final audience — how many contacts are actually reachable on the selected channels.

3. Content

The main message text is set right here; for WhatsApp Business, an already-approved template is picked instead of free-form text — see WABA templates: categories, creation, variables. Separately, an A/B test can be turned on: add up to two extra text variants (three in total, A/B/C) — each recipient sees only one of them, and results per variant are shown separately in the broadcast's tab after launch.

4. Schedule

The broadcast can go out right away or be scheduled for a specific date and time. This step also sets the sending pace — how quickly messages go out to recipients one after another, within the channel's limit (next section).

5. Review and launch

The final screen shows the number of actually reachable recipients, the number excluded (say, for lacking a matching channel), and an estimated sending duration. Once confirmed, there's no undoing delivery to messages already sent — only pausing whatever's left, if the status allows it.

Rate limits by channel

These limits protect the personal accounts themselves from getting banned, not an arbitrary AISAR restriction — providers detect broadcasts by a sending pace that's too even and too frequent. More on the risks — in How to avoid a WhatsApp ban and How to avoid Telegram restrictions.

How contacts opt out

If a recipient replies with "stop", "unsubscribe", "стоп", or "отписаться" (case doesn't matter), AISAR automatically marks them as opted out of broadcasts — company-wide right away, not just on the channel the reply came in on. That contact won't be included in any future broadcast until the opt-out is cleared by hand.

Common issues

See also

Building an audience from customer cards and funnels — in Contacts and deals: customer card, funnels, stages. Why a WABA template might get rejected — in Why a WABA template got rejected and what to do.